Being certain about how someone else feels or what motivates them is foolish. Don’t declare that you know exactly why someone made a choice or predict what someone is going to do next, and why. It’s a great parlor trick, but you’re probably going to be wrong. (I think the one universal exception is fear. We all know what it means to be afraid)

[…] When we say, “oh, you did that to make a quick buck or you did that because you hate that guy or you did that because you’re a man…” we’ve closed the door to actually allowing people to write their own story and you make it difficult to learn what actually makes them tick.

Extracto de un breve pero acertado post de Seth Godin.